Commercial Manager – Arcade

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Commercial Manager – Betfair Arcade ROLE OVERVIEW: The Commercial Manager is responsible for the performance and management of the Betfair Arcade P&L. This is an exciting opportunity to work in an area of the business that continues to grow. Reporting to the Head of Casino and Arcade, you will be responsible for ensuring our marketing, operations and product are market-leading to deliver a true “best in class” player / slots proposition. Creative thinking on how to drive revenue and customer growth will be required, so a strategic and creative mindset and an ability to translate ideas into action is key. RESPONSIBILITIES: Overall responsibility for the Betfair Arcade proposition and revenue targets. You will: Be the starting point for the creative thinking going into the marketing strategy and campaign plans for all customer segments (incl. VIP) in the Betfair Arcade business* Deliver best in class marketing campaigns, through efficient and value-adding investment of a large marketing budget; covering all opportunities within the sporting calendar and the product roadmap* Work closely with the Product, Operations, VIP, Planning & Cross-sell teams to understand and feed into the product development strategy, stay abreast of the roadmap for delivery of new product, and to incorporate these new products/ features into effective go-to-market plans which will drive revenue growth* Support the delivery of key projects to completion by engaging with cross-functional stakeholders to deliver the desired outcome* Undertake analysis and provide insight into specific changes for all stages of the customer lifecycle to enable efficient decision making and identify trends in consumer behaviour * Ensure the on-going efficiency of marketing spend across all customer segments and at various stages of the customer lifecycle to ensure optimal ROI* Stay constantly abreast of industry and competitor activities to ensure that we are staying ahead of the game* Lead and coach and motivate your team members to deliver their goals and have clear development plans. BEHAVIOURAL COMPETENCIES: Stakeholder management & influencing skills: Is comfortable operating at pace to a high standard despite requiring the involvement of multiple stakeholders across multiple countries in order to deliver results. Actively builds a network of effective relationships across Paddy Power Betfair. Can get things done both through formal channels and informal networks. Strategic thinking: Has the ability to manage return on investment versus return on effort, and to prioritise accordingly Leadership & teamwork: A proven leader of teams that can motivate and get the best out of people, whilst simultaneously being capable of being a cross-functional team player Driving results: A highly motivated self-starter, with a proven track record of driving commercial growth through flawless execution of a robust marketing strategy in a fast paced, results-driven environment Analytical thinking: Highly analytical, good attention to detail and excellent problem solver with a flair for identifying trends. Customer focus: Dedicated to meeting and exceeding the expectations of external and internal customers. Customer-centric, thinks and acts with the customer in mind SKILLS, EXPERIENCE & QUALIFICATIONS REQUIRED: Creative thinking in developing a rolling calendar of campaigns targeting a variety of customer segments and preferences. Experienced in marketing at a micro level (extremely personalised, targeted marketing campaigns) Project, process and time management skills enabling campaigns are consistently delivered on time and to spec despite various disparate stakeholders and work streams Strong reporting and data analysis skills to identify key insights, value creation opportunities and process or performance improvements, which are all subsequently deployed back into the campaign planning process Strong report writing and presentation skills with excellent knowledge of presentation tools Demonstrable knowledge of and interest in the real money gaming landscape of suppliers & competitors Minimum 3 years’ experience working in an e-commerce or m-commerce environment Minimum 3 years’ experience working in a B2C Marketing role Experience in personnel management essential 3rd level degree in a related discipline. We never forget our responsibilities to consumers and the wider communities we operate in. Paddy Power Betfair is an equal opportunity employer and supports workforce diversity. By submitting your application online, you agree that: your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record. If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair roles. Flexible Working Options: 1/ Working from Home 2/ Flexible Hours CLOSING DATE FOR APPLICATIONS: 30TH OCTOBER Paddy Power Betfair plc is an international sports betting and gaming operator, with a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of operations across Europe including Romania, Portugal and Malta. We operate five sports betting and gaming brands; Paddy Power, Betfair, Sportsbet, FanDuel and TVG. We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide. Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.