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That’s how it works with backlinks – says Johannes Müller from Google

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In a Q&A, Johannes Müller from Google gives tips for link building. (Photo: Shutterstock)

If you want to claim pole position in Google’s search results, it’s hard to avoid link building. In a Q&A, Johannes Müller from Google website operators and SEOs gives specific tips for backlinks.

Link Earning – The free program of backlink building

As a first tip, Johannes Müller mentions in Q&A from SEO Südwest Link earning – the free program in link building. Backlinks to your own website project are not actively set up by the operator, but are naturally set by users because of the outstanding content. This is certainly the most complex, but also the most effective method.

Digital PR – Many visitors lead to good rankings

As a second tip, Johannes Müller addresses digital PR in Q&A. The focus here is on the awareness of the brand and or its website. The backlinks generated in this way are primarily about attracting many visitors and luring them to their own web project. Good rankings are not the direct result of such backlinks, which may be set via “nofollow”, but are associated with massive visitor flows.

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Broken Linkbuilding – replace dead links with your own links

The strategy of broken link building focuses primarily on detective and research work. The principle is simple and ingenious, if not new: If you find dead links on the web that are similar in content to your own web project, you are offered the operator a link to your own project instead. Tip: There are numerous tools for finding broken links on the web, and SEO tools such as Ahrefs make searching easier.

Mentions – Good basis for backlinks

For example, if someone publishes a review of a product of their own brand, it is advisable to ask the operator to link the corresponding website accordingly. According to Müller, such mentions or citations are a good starting point for backlinks to your own web project.

Backlink structure: This is why Google rarely speaks about strategies

According to Müller, Google is reluctant to build tips on backlinks because recommendations are usually taken too literally. Therefore, you either explain nothing or refute strategies that don’t work. John Müller refers to one of the other techniques Contributed by Britney Muller.

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