Marketing Intern Horse Racing

Job Title: Marketing Intern (Horse Racing) Reporting Line: This role reports to Marketing Manager (Digital/Partnerships) Job Location/Office: Halifax, West Yorkshire Duration: 3 months This person must have an understanding of Horse Racing. Role Overview/Purpose: The Content and Marketing teams are responsible for showcasing the Timeform product and content portfolio to existing and potential customers alike across all channels and for delivering against targets with partners. The Marketing Intern’s main focus will be in the delivery of a link building programme which is intended to grow our presence and visibility on search engines. In addition to this, they will assist the Marketing Executive on the day to day activities that we carry out for Timeform. This is what you’ll be doing:  Identify websites we want links from  Reach out to websites, trying different tactics to get our link on their websites  Track contacts created and interactions we’ve had with them – build relationships with them  Monitor the results of our link building programme and report back to the team  Support delivery of other marketing comms What’s in it for you: This role gives you the opportunity to work in a Paddy Power Betfair owned company, and experience the day to day running of the business from a content and marketing point of view. You will be free to work on a variety of challenging projects that present genuine opportunities for the business. Behavioural Competencies Driving Results: A highly motivated, self-starter, who pursues work at pace, has a track record of exceeding goals and constantly seeks realistic opportunities to improve current performance. Team Player: Works co-operatively with others, being respectful to others whilst representing your own interests and is able to change communication styles to meet the needs of various audiences. Customer Centric: Understands the drivers and needs of our customers, establishes and maintains effective customer relationships and always meet or exceed customer expectations. Seeks opportunities: Comes up with new ideas, looks at problems differently, can put creative ideas into practice, learns quickly in new situations and turns failures into learnings whilst maintaining a positive attitude. Great Communicator: Effective communication in a variety of settings – especially when customer-facing. Listens to others – being open to their opinions and demonstrating humility. Education, Qualifications & Experience Degree-level qualification, plus experience in marketing Understanding of different marketing tactics – e.g:- Outreach, SEO, Social, PPC Creative thinking in the development of marketing campaigns Good knowledge of the betting industry Good knowledge of horse racing (and preferably other sports) Some experience of Design packages such as Photoshop preferred By submitting your application online, you agree that your details will be used to progress your application. If your application is successful, your details will be used to administer your HR record. If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair roles. Paddy Power Betfair plc is an international sports betting and gaming operator, with a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of operations across Europe including Romania, Portugal and Malta. We operate five sports betting and gaming brands; Paddy Power, Betfair, Sportsbet, FanDuel and TVG. We are online-led, mobile-led and sports-led: and our proprietary technology, unique products and innovative marketing all combine to offer a superb experience to our five million customers worldwide. Our spirit, talent and ambition has taken us into the FTSE 100 index of the London Stock Exchange and we now employ over 7,000 people in sixteen locations across the globe; from Dublin to Los Angeles, and London to Melbourne. Our culture rewards innovation, teamwork and we like to stay fast-moving in a dynamic industry.