Chrome wants to abolish third-party cookies by 2022. (Photo: Shutterstock)
The swan song for the Thrid Party Cookies can no longer be overheard. After other browser manufacturers, Google has now also introduced specific transparency measures for Chrome.
The fact that, after Mozilla and Apple, Google also wants to do without third-party cookies in the future is a development that has been discussed for a long time. The company has now announced that it will test the first trust tokens in cooperation with the developers. The company explains that the aim is to meet the needs of advertising customers on the one hand, but also to respect the wishes of users. On the one hand, the trust tokens are intended to prevent ad fraud and ensure that advertisers are billed correctly in relation to the accesses, but on the other hand they are also intended to ensure that consumers are no longer tracked via third-party networks and thus to a higher degree to get anonymized.
Trust-Token-API should enable more transparency
As part of its transparency initiative, Google is introducing an “About this ad” feature that shows the advertiser’s verified name. Initially, this feature will only be available for ads traded through Google Ads and Display & Video 360. In 2021, however, it is to be expanded to include other ad formats. Google wants to curb misinformation and ad fraud in order to ensure the authenticity of the ads. In addition to the Trust Token API Google wants to give users more transparency and has an extension called Ads Transparency Spotlight announced, which is, however, still at a very early stage. The tool shows how many advertising elements are loaded on a certain page and which user data is used to create a personalization. The extension is designed to help end users understand how ads are served. The new Ads-Transparency-Spotlight extension was built around a new API called “Ad Disclosure Schema”, which creates a unified system that advertisers can use to make transparent how their ads work.
You might also be interested in:
- ✅ Tropical Oasis multiple vitamin mineral has 100% RDI of 12 vitamins and minerals plus essential amino acids and herbs.
- ✅ 125 total nutrients including: 85 vitamins & minerals, 23 amino acids and 18 herbs
- ✅ 70 Colloidal minerals | 4: 1 concentrate | Great Tasting Formula
- ✅ Helps in maintaining health and energy throughout the day*
- ✅ Maximum absorption: liquid vitamins absorbed by your body up to 96% - compared to pills/capsules that are only absorbed about 18%.
- 100 Billion CFUs, Shelf Stable, 34 Strains: Our probiotic contains a shelf stable 100 Billion Cfu & 34 Strains per serving & 3 Trillion Cfu per bottle. We saw a need for high-quality supplements that actually work and stand by their claims, our probiotics comes with a Satisfaction Guarantee. Professional grade Non-Gmo vegan probiotics with No: Binders, Soy, Gluten, Milk, Egg, Wheat, Peanuts, Shellfish, Additives, or Preservatives.
- 100% Raw Probiotics, Organic Prebiotics And Digestive Enzymes: Our Dr Formulated probiotic is made with genuine prebiotics, digestive enzymes, and probiotics A complete once daily probiotic supplement.
- Doctor Formulated Probiotic Supplement: Our one-a-day whole food probiotic with digestive enzyme & prebiotic fiber is Dr. formulated for an optimal blend of ingredients
- Probiotics For Adults With 34 Strains: Our prebiotics and probiotics are High Potency and intended now for use by you a female and male adult. Acidophilus probio with pre-biotic pills including 34 symbiotic good strains, fungus, & absorb cultures. Lactobacillus acidophilus, casei, paracasei, salivarius, plantarum, bacillus, bifidobacterium lactis, bifidum, longum, saccharomyces, fermentum, and more see full ingredients below. Easier to take than powder, gummies, liquid, & pearls
- Assured Standard Of Quality & Safety: Made in the USA in a UL, GMP certified facility labs. Probiotic for women, probiotic for men, probiotic for adults - Gives 100 Billion Cfu - More than products of 3, 5, 10, 13, 15, 40, 45, 50, 60, 70, 80 Billion Cfu! Shelf stable non refrigerated platinum pro-bio-tic, pure no refrigeration pro-biotics, Lactobacillus acidophilus, ultra vegetarian probotics activated supplement assist advantage.
- 【Make sure this fits 】Use amazonconfirmrdfit, Enter your model.
- 【Easy installation】 - Easy installation, easy installation only 1 minute.
- 【AAAA Grade Natural rubber】 PTFE coated high quality rubber - quiet/clean/no trace.
- 【Guarantee】: 60 days free return, no worry, no risk, no problem.
- 【Quality】OEM standard, exact fit replacement of original rear wiper blades.
- THE LATEST SCIENTIFIC RESEARCH: Our development team stays up-to-date with the latest scientific research. With their findings, we continually introduce innovative new products and update existing formulas.
- THE FINEST RAW INGREDIENTS: Carlson proudly goes above and beyond required FDA testing regulations to ensure our customers receive only the highest quality nutritional supplements.
- THE STRICTEST MANUFACTURING TECHNIQUES: To protect the effectiveness of the nutrients found in our products, Carlson employs manufacturing techniques that avoid the use of excessive heat, moisture, and solvents to protect nutrient content.
- During the summer months products may arrive warm but Amazon stores and ships products in accordance with manufacturers' recommendations, when provided.
- Fragrance-Free day and night moisturizer for face and chest: provides skin with a daily dose of intense hydration that helps to fill in the appearance of lines and wrinkles and helps restore moisture for smoother, plumper skin
- This lightweight, non-greasy moisturizer delivers hydration and moisture to all skin types, including sensitive skin and absorbs quickly without leaving a sticky film, for smoother, nourished, younger-looking skin
- Proven results: Overnight, skin is nourished with moisture; In 1 week of using this face moisturizer skin feels smoother and in 4 weeks of use, wrinkles appear more filled in
- Replenish skin with Collagen: Gift your skin a daily dose of hydration from L'Oreal Paris anti-aging skin care, whether face lotion, night eye creams, or moisturizers with SPF, they provide your skin essential moisture to keep skin healthy
- Kickstart your routine; First cleanse with Revitalift Derm Intensives 3.5 percent Pure Glycolic Acid Gel Facial Cleanser, treat under eye with Eye Defense Eye Cream and hydrate day and night with Collagen Moisture Filler Moisturizer
- COLLAGEN PEPTIDES WITH BIOTIN: Collagen diminishes with age. Youtheory Mens Collagen Advanced with Biotin, Vitamin C, and Amino Acids helps replenish this vital protein to fight the effects of aging by revitalizing skin, hair, nails, tendons and ligaments
- HYDROLYZED COLLAGEN PROTEIN: Collagen is the main component of healthy joint cartilage, which acts as a cushion between bones. Our hydrolyzed formula is highly bioavailable which means it is easily and rapidly absorbed in the body
- THE BEST NATURE AND SCIENCE CAN OFFER: Feel good inside and out. We believe that health starts within by using the best wellness supplements on the market. Designed for men of any age – supplying high-quality collagen peptides to help counteract age-related collagen loss
- PREMIUM HEALTH SUPPLEMENTS: Find the best in you with an innovative line of health and wellness supplements that make you look and feel your best at any stage of life.
- THE RIGHT CHOICE: Dairy free, Soy free, and Gluten Free.