Five with Dr. Shani Caesar, CEO of SOLCHIP – Discretion must be exercised and not be influenced by the media distraction

5 with Shani
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Today we are pleased to host in the “Five People ור” section Dr. Shani Caesar, the founder and CEO of SOLCHIP, a developer of solar energy-based chips. In an exclusive interview with Chiportal, Shani says: “The government should encourage a competitive industry on a global scale, adopt new technologies and not just in times of crisis. Here is the full interview with Shani Caesar:

1. How is your company coping with the corona crisis? (Did you fire employees, reduce activity, etc.)
We have reduced manpower in marketing only on the understanding that during this period it is only necessary / realistic to maintain what exists in terms of customers.

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2. What managerial tip for dealing with the crisis can you give to other high-tech executives?
Be attentive to the needs of your employees and customers.

3. Most likely you allow your employees to work remotely / from home – what are your conclusions from using video calls and distributed work?
Working from home is not new to us only the dose has changed. I believe that there needs to be a mix of both because there is no substitute for personal connection, exchange of ideas and face-to-face dialogue.

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4. Do you anticipate changes in high-tech and / or the business world as a result of the crisis or will everything return to normal?
I think the work and communication culture will change in favor of higher-dose teleworking. It is possible to become very efficient and reduce travel expenses and waste of time while utilizing communication technologies. It also helps the environment and personal balance.

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5. General conclusions and insights from the Corona crisis (what should you have done differently, what should the Israeli government do for the industry, what are your expectations of suppliers, customers, employees?)
Exercise judgment and not be influenced by media distraction. The government should encourage a competitive industry on a global scale, adopt new technologies and not just in times of crisis.

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