Twitter gives tips for campaigns. (OverHope.STP / Shutterstock)
With its marketing academy, Twitter wants to show advertisers how to use the platform properly. Twitter now also offers on-demand courses for in between.
Twitter has added an e-learning area to its marketing academy. The Twitter Flight School In addition to live training, it now also contains on-demand videos, as Twitter reports. The videos convey how advertising campaigns work best on Twitter.
Video advertising courses
Twitter has been running the academy since 2014. In the beginning, it was only aimed at agencies. Two years later, Twitter expanded the free program to non-agency marketers. Registered users can take part in live courses and have access to information material with tips and data.
The new e-learning area now also includes on-demand videos for the first time. Courses are offered for planning campaigns, creating videos for Twitter and for the right contact to the target group.
Continuing education during working hours
“The 10- to 15-minute learning sequences allow marketing managers in companies and agencies to have short, relaxed learning units – even during working hours,” says Jolanta Baboulidis, Country Director Twitter Germany, in the press release.
A total of six hours of course material are available. During this time, marketers and agencies should learn the knowledge necessary to successfully advertise on Twitter.
Live sessions will continue to be offered
The half-day live training continues to be part of the program. There is personal advice on the correct use of the platform for video advertising.
Completed courses are rewarded with a “Twitter Flight School Badge”. These certificates can be shared on Linkedin and other platforms.
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