The main provider of newsletter tools

07/22/2020, 9:25 a.m.
Note: We used commission links in this article and marked them with “*”. If an order is placed via these links, t3n.de receives a commission.

Anyone who sends large amounts of emails as a newsletter, for example, either needs a professional tool or an online provider. We introduce you to the most important German and international providers.

Email marketing enables companies to have direct contact with their customers and is therefore one of the most important pillars of online marketing. The right software is the be-all and end-all for successful email marketing. The market is large and the choice is not necessarily easy. We have therefore put together a selection of promising tool providers for you.

We will first introduce you to newsletter tools for a quick start, continue on page 2 with German providers of email marketing tools and show you on page 3 the most important international mailing tool providers.

Email marketing: provider to get started right away

A number of providers must first request an offer or request a test access. Other tools can be used directly and their features can be tested immediately. In order to make it easier for quick decision-makers to get started, we have summarized the providers accordingly:

Sendinblue

Sendinblue’s drag-and-drop editor. (Image: Sendinblue)

Sendinblue * offers you an e-mail editor with which you can create and personalize mailings with drag-and-drop. The tool also provides you with real-time reports that show you data on the opening and click rate, among other things. A target group cluster analysis also helps you to compare different recipient groups with each other to find out which type of mailing performs best for which target group.

This provider offers an easy way to conclude a contract for order processing in accordance with the legal provisions of the GDPR, thus facilitating legally compliant application. Data from customers in the DACH region are also stored on German servers.

Sendinblue * offers three different pricing models: Free, Lite and Premium, which offer a different range of services. With the free version, 300 e-mails can be sent per day and unlimited contacts can be saved. The prices of the lite and premium versions vary depending on the number of emails and start at 19 or 49 euros per month.

Clever

Cleverreach’s mail editor. (Screenshot: Cleverreach)

Cleverreach * offers, like almost all representatives of this list, features such as registration forms for the website, recipient management, reports and analyzes of the recipients, automatic emails via autoresponder, design and spam tests as well as A / B split tests. In addition, you can also create campaigns and dynamic RSS campaigns, which can also be analyzed using reports.

The service has a tidy and user-friendly interface that should make it easier to get started. Cleverreach also has an integrated double opt-in process and unsubscribe links and is therefore easy to use in compliance with the GDPR.

Cleverreach * offers a free test account with which 1,000 emails per month can be sent to 250 recipients. The functionality of the test account is limited. If you want to use more storage space for images, A / B testing, design templates and other features, you can switch to a monthly tariff. These are graded according to the number of recipients. It starts with 250 addressees for nine euros per month. The largest package for 900 euros a month includes 100,000 recipients.

Clever elements

You can see the first KPI on the Clever Elements dashboard. (Screenshot: Clever Elements)

Clever Elements * can have a considerable number of references. For example, Amnesty International, Betahaus, Siemens, Dräger, IBM and Adecco use the service, which offers a range of features similar to Cleverreach.

With Clever Elements you are also on the safe side when it comes to GDPR, because with the tool provider you have the option, among other things, of concluding an agreement for order processing according to GDPR directly in your account.

Clever Elements can be tested for 30 days free of charge and then offers either a monthly or a credit tariff. With the monthly model, the recipient is billed accordingly – the mails per month are unlimited. For example, 100 recipients cost five euros per month, up to 500 cost 15 euros and 100,000 recipients cost 870 euros per month.

Rapidmail

Rapidmail can be used to create emails using drag-and-drop. (Screenshot: Rapidmail)

The provider Rapidmail * offers you a simple drag-and-drop editor and more than 250 design templates for the design of your mailings. In the dashboard you will find lots of data to evaluate your email marketing afterwards. There is also a Google Analytics integration for an even more thorough analysis.

In addition to a simple form for order processing, Rapidmail offers you a wide range of support that you can use to make your email marketing GDPR-compliant.

Also Rapidmail * offers you the choice between a monthly fixed price or billing per mailing. In the latter, for example, you pay 16 euros for a mailing with up to 2,000 recipients. Alternatively, you can opt for a monthly flat rate. It costs nine euros per month for up to 500 recipients, 12.80 euros for up to 1,000 recipients and 16.60 euros for up to 1,500 recipients. If you need more contingent, Rapidmail will create an individual offer for you.