Quarantine employer branding tips

COVID-19 became a reality for the whole world between the end of 2019 and the beginning of 2020. With the preventive measure of social distance, many companies had to redouble their attention regarding their employer branding in the quarantine.

They reinvented themselves to face the new scenario: home office employees to reduce exposure to the virus, staff reduction to comply with security guidelines, contract terminations, drop in production, etc.

In such a delicate moment, it is of paramount importance that your brand is consolidated not only for end consumers of the products or services offered, but also for employees, who will keep their activities running at full steam even in uncertain times.

Quarantine employer branding tips

How about assessing the importance given to employer branding in times of crisis by your company? Also see if employees are getting all the support they need.

With a virus that spreads so quickly, it is essential to be concerned with the physical and mental well-being of employees. During the period, the company should be very close to them and emphasize the partnership relationship even more.

Promote wellness actions

Simple actions reinforce the bond of trust, like reminders to wash your hands and tips on how to preserve yourself when you leave the house.

It is also worth sharing good news and encouraging people, whether it is about the company’s operating market or some common occurrence. Keeping the atmosphere positive is very important.

To disseminate information, it is recommended to adopt an internal communication channel that involves all employees. Today, there are several options on the market. In this way, you guarantee that everyone will receive them.

It is also important to promote actions aimed at mental and emotional health.

How about making workplace gymnastics online? Another measure is to open an online space to exchange ideas about the new routine. In it, each one can bring their points of view, in addition to healthy tips.

Show that the company looks at the team beyond the professional sphere and is concerned with people’s well-being.

Keep a transparent posture

It is natural that the climate of apprehension about the direction of the organization arises in the moment of crisis, when the profit tends to be lower.

Make it clear to your team which business prospects are very positive. If it is not the best, everyone will be aware of the efforts that, within the scope of action, they must make. If the news is good, they will receive a dose of enthusiasm to continue focusing energy on satisfactory results.

In addition, maintaining transparency is always something to celebrate, since employees feel they can trust the company.

Know how to deal with productivity in the home office

One of the possible scenarios for workers is the continuity of their tasks at home, that is, in the home office. Along with this work scheme, doubts about productivity arise.

It is important to emphasize that, after a few days of adaptation to the new routine, it is essential that the employee feels encouraged to produce as much as possible. in loco.

For this, it is worth adopting measures aimed at well-being. They increase the likelihood that the employee will put his energy into the tasks and achieve good results.

Keep the workplace safe

Another possible scenario concerns workers who cannot perform their duties at home and need to travel to the company, such as those who work in essential services.

In this case, it is essential that the infrastructure is adequate. Distributing masks and guiding how to use them correctly, instructing on the importance of washing hands constantly, spreading posters with educational measures and spreading dispensers with gel alcohol in strategic places are some possibilities.

Feeling safe and knowing that the organization has taken all the protection measures against the virus, it is certain that the employee will be more focused on his activities and, then, his productivity will not fall.

Strengthen the company’s image

Nourishing the relationship between company and employees is the basis for the good application of employer branding in times of crisis: the reduction in turnover can reach 28%, the cost of hiring can fall by up to 50% and the company becomes up to 3 times more reliable for candidates according to Employer Brand Statistics study.

In times of crisis, consider strategies that join forces and encourage everyone to do the best for the business.

When the scenario normalizes, the impression that will be left for each employee is that of a solid support network that has gone through extremely delicate moments, but which is strengthened.

This is the image passed on by those who are inside the company to those who are outside, implying the strength of the employer brand.

Learn more about the impacts of the pandemic on business and learn to provide emotional support to employees in quarantine.