An presentation letter personalized and well written is a tool that can greatly increase the chances of your resume being read by recruiters and HR professionals. Check out the tips from Fernanda Thees, from Loite, a career guidance company for young people and selection processes.
What is a cover letter?
Cover letter is a text that introduces you to the person who is working in the selection of professionals for a particular vacancy. The idea of this text is to show that you meet the requirements of the vacancy announcement and can contribute to the development of the company.
What to write in the cover letter?
In the cover letter, you should speak quickly about your experience, your knowledge and your main skills. When writing, pay close attention to the ad. The idea is to show, in a nutshell, that you are the perfect professional to perform the job you are applying for.
How to make cover letter
Now that you know what the cover letter is and what it is for, it’s time to write your own – or improve on the one you’ve already written. We created a step by step for you to present yourself in the best way, but don’t expect a miracle cake recipe, okay? The idea is that you follow the steps to not forget any important points and ensure that the cover letter is fulfilling its objective. Remember that the text needs to be personalized and show a little bit of who you are.
For example, if you are a more informal professional and work in an informal sector, your language should follow this pattern. On the other hand, if you work in an area with a lot of formality, make your letter as formal as possible.
1. Customize the text
If you want to introduce yourself and draw attention to the curriculum, forget those ready-made formulas that say nothing and still show a lack of creativity. “If it is to write ‘Dear, follow my profile for interest in your company’, it is better not to write anything,” says Fernanda. The idea, according to her, is to try as hard as possible customize the text. “Find out the name of the person to whom you are going to send the resume, look for a hook to get their attention for reading.”
2. Enjoy the body of the email
If you are sending the CV by email, the tip is to make the presentation right in the body of the message, even. It is more practical and draws much more attention to those who will receive it. “It’s an informal way of writing a cover letter that ends up being more efficient since nobody needs to open the document to start reading.”
3. Show that you have the requirements
If you have a job description advertised, show that you meet the required technical and behavioral requirements. For example, if the job requires at least five years of industry experience, English fluent and available for travel, but you meet these requirements, you can write like this:
“Dear Fellow, I would like to apply for job xxxxx in your company. I have seven years of experience in the segment, I speak English fluently and I am available for travel. ”
If you prefer, you can list items in topics, in a more formal way:
“I comply with the vacancy requirements:
– seven years of experience in the segment;
– fluency in English;
– willingness to travel.”
4. Demonstrate how you can contribute
Be sure to also say how you can contribute to the company. Ultimately, that is the purpose of the cover letter. You can say, for example
“I believe that my international experience of two years can be useful to the company’s expansion plans.”
5. Make it clear that you sought information
To purchase item 5, however, it is necessary to seek information about the company and show, in the letter, that you have done this homework.
If you know who is sending the resume with the letter, it is also interesting to demonstrate that you are interested in the person, sought information about them and about what they usually post on social networks, for example – as long as their profile is public and of professional character, of course. “Say, for example, that you read what she said about a certain subject and that, therefore, you are interested in working at the company,” recommends Fernanda.
6. Referral can be a good hook
Finally, if you have been referred by someone, this can also be a good hook for your cover letter.
According to Fernanda, there is no reason to be afraid to write “Indicação de João Paulo”, for example, in the subject, and “Dear Fulana, I talked to João Paulo and he recommended that I speak to you because I am interested in… ”.
Even if the company does not have a vacancy at that time, if you were referred by someone you know, the person will possibly have the consideration to at least look at your email and your curriculum. And then it is quite possible that she will remember this when the vacancy arises.
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