Five with Tal Tamir, one of the founders of Wilocity and CEO of Wiliot – a critical one among the metrics used to regulate the spread (epidemic) will add the level of unemployment and recession

5 with Tal tamir 2


Today we are happy to host Tal Tamir, one of the founders of Wilocity and the CEO of the startup company WilIOT, which develops wireless chips that operate without the need for a battery or charging. In an exclusive interview with Chiportal, Tal says: “A time with less” positive noise “from customers and an immediate need for tactical decisions makes it possible to rethink the entire product map and whether it fits the company’s vision or whether it is a result of necessary compromises and distances from long-term goals. I highly recommend gathering the leaders of the company for a discussion that answers the question “vision versus reality.” Here is the full interview with Tal Tamir:

1. How is your company coping with the corona crisis? (Did you fire employees, reduce activity, etc.)

Williot closed a round of recruitment just before the crisis broke out so we have the means to get through the crisis without cuts or cuts. Of course because it is difficult to estimate the end time of the crisis or the duration of the impact on the market, we are more careful and do not grow beyond what is required, our working assumption is half a year of slowdown and so we have re-adjusted the budget.

2. What managerial tip for dealing with the crisis can you give to other high-tech executives?

Crisis times are a great time to re-examine the company’s basic strategy, a time with less “positive noise” from customers and an immediate need for tactical decisions to rethink the entire product map and whether it fits the company’s vision or is a result of necessary compromises and long-term goals. It is highly recommended to gather the leaders of the company for a discussion that answers the question “vision versus reality”, even if it does not lead to significant changes, it is an important process.

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Do you run work remotely / from home – what are your conclusions from using video calls and distributed work?

Yes certainly, although it is not possible to compete with office work in particular we also develop hardware it is certainly possible to move forward, there is a small and changing staff that comes to the office to help those who work from home if required.

4. Do you anticipate changes in high-tech and / or the business world as a result of the crisis or will everything return to normal?

I think the world will undergo a continuous change both at the business level and in the work style. In our field that also deals with supply chains, the need grows and will continue to grow. In a world where we are used to getting everything to the house, there is an essential need for technology that allows us to get quick and efficient information about the process. In a world where we receive medicines and food at a daily level at home, it is necessary to get information about the quality of the product and its history directly from the product itself.
The style of work will also change, conference calls that were only necessary for cyclical synchronization between groups will become a necessary daily tool, a phenomenon that will blur the boundaries between different physical locations. That means the importance of location will go down for the simple reason that people will work more from home.

5. General conclusions and insights from the Corona crisis (what should you have done differently, what should the Israeli government do for the industry, what are your expectations of suppliers, customers, employees?)

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I do not see myself as an expert in the spread of epidemics so I will refrain from the common popular critique, of course critical that among the metrics used to regulate the spread (epidemic) will add the level of unemployment and recession to allow balanced decisions and prevention of a coma. My expectations are from employees, suppliers and a person who is this person to take care of himself and his family, and also to document for the sake of future generations. We will emerge from this crisis, but we have certainly “won” to go through a formative period in all of humanity, it is more than just an economic crisis.

Wishing everyone success and health ☺

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