After “Destruction of the CDU”: Rezo launches social media analysis tool Nindo

20.07.2020, 17:28
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Rezo has been working on it for two years – now the social media analysis tool Nindo is official. The tool is free and focuses on the German market.

Youtuber Rezo collected almost 17 million calls within a year for his almost unique video “The destruction of the CDU”. After a confrontation with the German media at the end of May – “The destruction of the press” – Rezo already reached 3.3 million viewers on Youtube. Now, Rezo has launched its own social media analytics tool. The announcement was made quietly via Youtube video, “I have been working on this project for the last 2 years!” It says.

Nindo von Rezo: Free and without advertising

Das Nindo immersed social media analysis tool can be used free of charge and without advertising and is targeted at the German market. The focus is on the platforms Youtube, Instagram, Twitter, Twitch and Tiktok. Consequently, the tool is not a community project of a friend, an investor or a company as a funder in the background. It is possible that monetization would be based on more detailed analyzes that can be offered to interested companies.

Features include top 100 lists of channels on each platform, sorted by views, likes, new followers or subscribers, and rank. The data of the past five days apparently count here. If you click on a special account, you can view more accurate data on the performance on the individual platforms. Rezo reports that its Youtube channel gained 1,220 new subscribers on July 14 and registered around 256,000 views.

In addition, there is a segment in which viral hits for the past month are displayed. On Tiktok about @anna_ix_ with a video managed to capture 60.4 million views. You can also watch this short video right away. The most comments on Instagram – 3.7 million – received @montanablack for a contest. Most Twitter likes receive a response from Borussia Dortmund to a tweet from RB Leipzig. On Youtube, a video about the blood donation with 11.8 million views made the viral race.

Discount codes from influencers

Under the tab “Discount” you will find discount codes that influencers have posted. Whether the codes worked can then be evaluated by Nindo. However, at first glance, there is no information – other than percentages and shop names – about the code actions. Influencers are confident social media users in the profile pictures. Otherwise, a click on the image will lead to the statistics of the corresponding accounts.

Interesting is the 100k feature. Here you can observe influencers who are just before a leap to a new high point (in 100,000 steps) in the user numbers. Nindo also allows Youtubers and Instagrams to call up ongoing analytics on their own channels if they sign up separately via Google or Facebook. The whole thing is called “extra insights” and can be found at the very bottom of the page.

For Rezo, according to Youtuber in the announcement video, it has been important to depict current developments in the various channels. The charts should show how a channel has fared in the past days or weeks – including possible short hypes. The former computer science student also wanted to bring Nindo the opportunity to display the channels of artists or influencers on one page at a glance.